Zoho CRM vs Hubspot

03.02.23 03:30 AM By Noe

Hubspot and Zoho CRM are two of the best CRM apps out there. In this post we will compare them in 4 different categories to see which one is the right for you and your business:

  1. User interface and ease of use
  2. Top features
  3. Integrations
  4. Pricing

User interface & Ease of use

  • Minimalistic and well organized user interface.
  • Navigation bar with all the different categories available. 
  • All the modules are organized in one of these categories. 
  • Buttons with clear actions and well positioned. 
  • Some apps don't have a great user interface design and the buttons are not properly located. 
  • The records are divided in 3 panels:
    • Info and quick buttons.
    • Activities, notes, emails and tasks.
    • Related records.
  • The settings page is straightforward.
Zoho CRM
  • The user interface is not modern as Hubspot. 
  • There are a lot of modules available besides the basics. 
  • Customizable home screen. 
  • Hidden search bar (when you start typing, the results start showing up).
  • The Deals module looks very similar to the one in Hubspot.
  • The record page has a super customizable layout.
  • The settings menu has many options (you can always use the search bar to find what you are looking for).

Personal opinion (User interface & Ease of use)

I think the two apps have a good design, but Hubspot's interface looks more polished and the different elements, records and settings are better organized. Zoho CRM has more modules and settings, making it more difficult to organize, but still, the user interface could be updated to a more modern design.

Top features

  • Has a lot of useful features.
  • A chat in your website is available.
  • Automations.
  • Customizable fields in the layout.
  • Tickets module for centralizing the clients' requests.
  • It's possible to send documents for electronic signature and process payments. 
Zoho CRM
  • Has a lot of good features out of the box.
  • Customizable fields in the layout.
  • Customizable modules through Canvas (new feature).
  • Advanced workflows and automations. It is possible to trigger custom functions which expands your possibilities.
  • Blueprints are available (to make sure your employees follow their process)
  • The sandbox allows you to test your changes before deploying them to your live CRM. 

Personal opinion (top features)

I think Zoho CRM is slightly better because it has a lot more features, and some of them, like the automations, are more advanced that Hubspot's. Also some of the features that come in Hubspot are available as a separate app in the Zoho ecosystem, so if you are looking for that functionality, you can get Zoho One, which includes all the Zoho apps, and get the extra features, like sending proposals or adding a chat to your website.


  • Marketplace available.
  • 140+ integrations.
  • Integrates with Google Workspaces, Zoom, Slack, Surveymonkey, Shopify, Asana.
  • Hubspot apps (Marketing, Operations).
Zoho CRM
  • Marketplace available (with integrations and extensions). 
  • Integrates with Google or Microsoft Email, Calendar and Contacts, Zapier, Voice over IP phone systems.
  • Zoho products (Zoho Projects, Survey, Desk, Analytics, Webinar, Sign, Campaigns, Contracts).

Personal opinion (integrations)

I think the Hubspot has a more robust marketplace, better organized, and with more apps than the Zoho Marketplace. So make sure to review the integrations that you need before choosing one of these apps. But if you already use other Zoho products, Zoho CRM will integrate better with them.




(Min 5 users)

Free version available

Zoho CRM


Free version available

Zoho One

+40 apps (Zoho CRM included)


So, I recommend Zoho CRM if you need a high level of customization, and you have the time and resources to set up the customizations and automations you need. The support team is ok, but most of the time you will have to do the work by yourself. Also if you are on a budget, Zoho is the best option. And keep in mind that Zoho CRM is included in the Zoho One suite, with other 40 apps to run your business, like a project manager, financial software, cloud storage and more. 

I recommend Hubspot CRM if you are looking for a CRM that works really well and it's easy to set up. The design is very nice and minimalist, and it also includes several features that go beyond a CRM, like a ticket system. If you need to integrate the CRM with other apps that you use, chances are that hubspot is the best fit. The only con is the price. Hubspot is one of the most expensive CRMs out there, but you are paying for a really good customer support team and the extra features I mentioned.